Business Case Studies, Innovation and New Product Development Case Study, Samsung's Washing Machines,The "Nano" Innovation

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Case Title:

Samsung's Washing Machines: The "Nano" Innovation

Publication Year : 2004

Authors: Roopa Umashankar, Sumit Kumar Chaudhuri

Industry: Home Appliances and Personal Care Products

Region:USA

Case Code: IPD0008

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
In 2003, Samsung Electronic Co. Limited developed 'silver nano' washing machines, which utilised the disinfectant property of nano-sized silver ions and come out with a new genre of washing machines. Leveraging on this new technology, Samsung is poised to revolutionise the global washing machine industry.

Pedagogical Objectives:

  • To discuss the future scenario of the global washing machine industry when innovative technology would keep garments germ-free even after a month of them being laundered.

Keywords : Samsung Electronics; Evolution of washing machines; Innovation Management Case Study; Global washing machine business; Samsung's quantitative to qualitative growth; Silver nano technology; Nano definition; The process of silver wash; Major models of Samsung washing machines; Germ free clothes from Samsung's washing machines; Innovations in washing machines; Samsung's future growth plans; The future of washing machines

Contents:

  • Introduction
  • Evolution of the global washing machine industry
  • Samsung's foray into the global washing machine industry
  • Sustaining and increasing the market share

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