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Case Title:

Google's IPO: Any Followers?

Publication Year : 2004

Authors: Guru Dutta P & G Srikanth

Industry: Internet and e-commerce


Case Code: FCF0005

Teaching Note: Available

Structured Assignment: Available

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Traditionally, companies have been following the Initial Public Offering (IPO) procedure to raise funds from the public. They had been heavily relying on investment bankers to organise the sale and listing of their shares. In the past, on many occasions the role of the investment bankers was under scrutiny. This made the two young owners of Google, Eric Schmidt and Sergey Brin, experiment with the 'Dutch auction system' of public issue. Google had managed to crack the code for searching online, so maybe they could crack the code for getting the individual investor more involved in the IPO market - felt some industry experts.

Pedagogical Objectives:

  • To discuss the acceptability and uniqueness of Google’s model of IPO and the ramifications thereof.

Keywords : Google's initial public offering, Finance Case Study, Securities and Exchange Commission (SEC), Dutch auction system, Larry Page, Sergey Brin, Google's algorithms, National Association of Securities Dealers, High-net-worth, Credit Suisse First Boston, Berkshire Hathaway, America Online, Yahoo, Dual ownership structure, Risk management, Investment bankers, Bidder identification

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