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LG's Marketing Strategy In India
Allen Solly - Entering the Indian Women's Western Wear Market
The Indian Kitchen Salt Market - Brand Wars
Eureka Forbes - The Direct Marketing Pioneer
Makeover of Britannia
Rewriting Indian Consumer Electronic Goods Marketing
Cielo - A Car in Trouble
Pizza Wars
Legend' - Redefining the Rules of Marketing PCs in China
Lóreal - Building a Global Cosmetic Brand
Madura Garments - Marketing Branded Men's Wear n India
Krispy Kreme Doughnuts - America's Hottest Brand
Tesco - The Customer Relationship Management Champion
Baskin Robbins Innovative Marketing
Marketing Research at P & G
Scorpio - Marketing an Automobile Brand
Harry Potter - A Multi Billion Dollar Business
Coca Cola India's Thirst for the Rural Market
Branding a Commodity - The Tata Steel Way
Tupperware in India
Nivea - Managing an Umbrella Brand
NIKE - 'The Goddess of Marketing'
Samsung's Marketing Strategy in India
Bumrungrad's Global Services Marketing Strategy
CavinKare's Innovative Marketing Strategies
Hindustan Lever's Foray into Network Marketing
Hyundai's Marketing Strategies in India
Marketing Strategies of BusinessWorld
Honda's Marketing Strategies in India
Repositioning Dabur
Casas Bahia - Marketing to the Poor
Haier's Marketing Strategies in India
Market Expansion Strategies of Maruti Udyog
LG's Growth Strategies in India
The Marlboro Story
IKEA's Global Marketing Strategy
Google and the 'Click Fraud' Menace
Pricing Fuzeon - Cost of Innovation?
Radio Mirchi - Spicing up the Indian Air Waves
PVR Ltd.'s Growth and Future Prospects
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