Pizza Wars |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» Indian Fast Food Market, success factors in the Indian fast food market, marketing strategies of Domino's, Pizza Hut Contents:
Keywords:Competition, Indian pizza market, 1996, US Pizza, Domino's, Pizza Hut, marketing strategies, positioning, pricing, promotional, advertising, expansion |
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