'Legend' - Redefining the Rules of Marketing PCs in China |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:• Study how a properly conceived and well executed marketing strategy can help a small firm compete successfully against MNCs. Contents:
Keywords:Marketing strategy, Legend Group Limited, industry leader, personal computer, PC market, China, marketing mix , distribution network, Legend, PC, global expansion plans 'Legend' - Redefining the Rules of Marketing PCs in China - Next Page>> |
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