'Legend' - Redefining the Rules of Marketing PCs in China |
ICMR HOME | Case Studies Collection
» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||
"It was astonishing, since no one -Chinese or foreign -thought a Chinese company could beat respected international brands. Legend is heroic because it gave confidence to Chinese people that our technology could be as good as any in the world."1 - Edward Tian, CEO of China Netcom, a Customer of Legend. Introduction
The company was also the leading PC manufacturer in the People's Republic of China (China), with a 27.5% market share (Refer Exhibit III). 'Legend' - Redefining the Rules of Marketing PCs in China - Next Page>> 1] As quoted in the article, “Enter the Dragon,” posted on www.wired.com dated August 2002. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.