Eureka Forbes - The Direct Marketing Pioneer |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» Understand the applicability of the direct marketing model to the household appliances category vis-a-vis the traditional retail channels. Contents:
Keywords:Strategies, adopted, consumer appliances, Eureka Forbes, vacuum cleaner, water,air purifier, markets, India , direct marketing efforts, good customer service, enhance customer satisfaction, bottled water business, retail business, Forbes Gokak Ltd., Electrolux. |
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