Market Expansion Strategies of Maruti Udyog |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
For instance, the company introduced the hatchback 'Swift' to shed its image of being a manufacturer of low-cost staid cars. The case study looks into how MUL came back from the crunch to retain its place as the top carmaker in India. It also deals with the tussle between Suzuki Motor Corporation and the Government of India over ownership issues. Issues:The case is designed to help students: Contents:
Keywords:Maruti 800, Suzuki Swift, Hyundai Santro, Daewoo Matiz, Suzuki Motor Corporation (SMC), Tata Motors, Market leadership, Market expansion, Marketing communications, Sales promotion, In-program placements, Customer satisfaction, Car finance, Society of Indian Automobile Manufacturers (SIAM) and Maruti True Value pre-owned cars. |
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