LG's Marketing Strategy in India |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:• The promotion and advertising strategies that companies with a broad range of products should adopt. Contents:
Keywords:Marketing strategy, LG Electronics, Indian market, detailed account, gaining, market share, product, pricing, distribution, promotion, insights, future prospects, competition, consumer electronics market |
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