LG's Marketing Strategy in India |
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Unlike many Indian brands which advertised seasonally i.e., (two-three months of the festival season-September, October and November), LG advertised all round the year. According to analysts, this resulted in high brand recall and successful positioning. Sustaining LG's Marketing StrategyBy the end of 2002, LG had emerged as one of the top 3 consumer durables players in India. Its success was largely attributed to its marketing strategy. Though analysts agree that LG's performance has been remarkable in India, they point out that it still has to enter the audio segment, which is the largest of the home appliance segment... ExhibitsExhibit I: LG's Cricket First Campaign |
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