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Bud.TV: Logging Troubles
Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle
Pfizer's Torcetrapib Failure: The Risks of New Drug Development
Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
Marketing Strategies of Harley-Davidson
Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
Tata Indica V2 Xeta: Competing in the Indian Small Car Market
Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism
Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oréal
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
What's in a Name? Lessons from Three Rebranding Exercises in India
Launching iPhone: Apple's Entry into the Mobile Phone Market
Treading on that Fine Line?: Caselets in Marketing Ethics
Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
Perfetti Van Melle: Marketing Mentos in India
Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?
Destination Marketing: Tourism Australia's Controversial Campaign
Kleenex: The Saga of a Super Brand
Exubera Fiasco: What Went Wrong?
Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
UGG Boots: Australian Generic Product to Global Luxury Brand
Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
iRobot's Roomba: Bringing Robots into Homes
Rolls-Royce: A Manufacturer at Your Service
Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
L'Oréal in China
Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
IBM Corporation: Targeting the LGBT Segment
American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment
Trader Joe's: A Unique Customer Experience
Woot.Com - Selling to Geeks
Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
Tata Sky's Marketing Strategies
Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
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