Business Case Studies, India Case Study

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India Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
GRS0194B Rediff, Indian Communication Giant's Strategies: Beat Rivals at Home?
GRS0191A Kingfisher Airlines International Route Expansion Plans: Will it Succeed?
GRS0189A Growth Strategies for Emerging Markets: Nokia in India
GRS0188A Fortis Healthcare Limited: Corporate Hospital’s Growth Strategies in India
GGL0038 The global and local strategies of the international food chains in India
ENT0022C Vijay Mallya, the Indian Business Baron: A ‘Bon Vivant’ Entrepreneur?
CSR0050C Satyam Computer’s ‘Gram IT’ – An Indian IT Giant’s CSR Model
CSR0046C Coca-Cola’s Corporate Social Responsibility in India
COM0220C India's Subhiksha – Aping Wal-Mart’s EDLP Strategy?
BSM0061B Reliance Branded Jewellery Retail Outlets: Will it Succeed?
BSM0060A Microfinance in India: The Case of ICICI Bank
BBP0109C Nokia: The Brand and its Future in India
BBP0101C Titan Watches – Creating a ‘Stylish, Functional’ Brand
BBP0093A The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
VMG0013B MindTree Consulting: Designing and Delivering its Mission and Vision
SDN0012C Sony India’s Retailing Strategies
SCJ0016P Maruti-Suzuki's Zen: Will The Legacy Last?
POS0023K Acer’s Positioning in the Indian Laptop Segment
MKS0109K The Woman of Substance”: Changing Face of Women in Advertisements?
MES0071A Vodafone’s Branding Dilemma in India

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