Business Case Studies, India Case Study

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BRM0005 New Product Design Experiment at iConnect
BRM0004 The Initial Hiccups of a Startup Brand
BRM0003 Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
BRM0002 Assessment of Retail Credit in a Private Bank with the help of ‘Discriminant Analysis’
BRM0001 Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
BBP0111 Bharti Enterprises’ New Conglomerate Brand Identity: The Strategic Positioning Challenges
BBP0108 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
BBP0106 Samsung in India: Brand Building through Customer Service
VMG0014C Tata Group’s Strategy: Ratan Tata’s Vision
SNW0003, The Indian Social Networking Start-up: Differentiating with the Bottom of the Pyramid
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
OPM0011 Efficient Project Management at TransWorks Information Services Pvt. Ltd., an Indian-based BPO Company
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
MES0076A Wal-Mart in India: Can it be the Messiah of Indian Farmers?
MES0074C Harley-Davidson: Market Entry Strategies in India
MES0073C Barclays’ Entry into India: Strategies and Prospects
MAA0160B Tata Steel’s Acquisition of Corus: Was it Worth the Price?
MAA0158A Jaguar and Land Rover Acquisition: Will the Deal Improve Tata Motors Balance Sheet?
MAA0153C M&A’s in Indian Aviation Industry– Strategies for Healthy Competition
IPD0094C ITC’s E-Choupal: A Mirage of the Poor?



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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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