Business Case Studies, India Case Study

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BRM0012 Consumer’s Perception on Inverters in India: A Factor Analysis Case
BRM0011 Stream: Accomplishing Success Through Perfect Data Analysis
BRM0010 Survey in Trade Show: Participant Communication Instruments
BRM0009 Exploring Primary and Secondary Data: Lessons to Learn
BRM0008 Krupa Medical Stores – Evaluating its Brand Image using Semantic Differential Scaling
BRM0007 Global Stance on Malaria: Using Thurstone Scaling
BRM0006 City Couriers: Dilemma in Design Experiment
BRM0005 New Product Design Experiment at iConnect
BRM0004 The Initial Hiccups of a Startup Brand
BRM0003 Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
BRM0002 Assessment of Retail Credit in a Private Bank with the help of ‘Discriminant Analysis’
BRM0001 Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
BBP0111 Bharti Enterprises’ New Conglomerate Brand Identity: The Strategic Positioning Challenges
BBP0108 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
BBP0106 Samsung in India: Brand Building through Customer Service
VMG0014C Tata Group’s Strategy: Ratan Tata’s Vision
SNW0003, The Indian Social Networking Start-up: Differentiating with the Bottom of the Pyramid
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
OPM0011 Efficient Project Management at TransWorks Information Services Pvt. Ltd., an Indian-based BPO Company
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?



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    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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