Business Case Studies, India Case Study

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0026 Lifebuoy in India: Product Life Cycle Strategies
MM0023 Dell in India Targeting SMB Markets: The Differentiation Strategies
MM0020 Indian Hotel Industry (A): The Competitive Dynamics
MM0018 Indian Auto Component Industry
MM0012 Organised Retailing in India – Opportunities & Challenges
MM0010 Hyundai’s “Santro” in India: Product Life Cycle Strategies
MM0004 Nano, Tata’s ‘People’s Car’: Who is Marketing?
MM0002 Titan Industries – Getting the Marketing Mix Right
MKS0120 Reebok Vs Nike in India: Reebok Covert Marketing strategies
MES0086 Cisco in Emerging Markets (A): Market Entry Strategies in China and India
ME0016 Business Viability of Dish TV: Would it Break or Break-even?
ME0013 Would Housing be a Dream in the Dream City of India?
ME0012 Tata’s Nano: A Small Car with Large Consumer Surplus?
ME0011 Nitu’s Business School Selection: Riding on an Indifference Curve
ME0008 Ban on Public Smoking vs Imposition of Tax on Tobacco
ME0007 Mobile Telephony in India: Would Cheaper Rates Bring More Profits?
ME0006 Do Soaring Price and Mounting Demand in Indian Gold Market Speak of a Paradox?
ME0003 Switzerland, Cuba and India: Addressing the Troika of Economic Problems in Three Economies
ME0002 Water Management in India: An Offspin of Scarcity?
MCS0015 GM in US Files for Bankruptcy; GM in India Builds the Brand



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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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