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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MCS0024IRC Private FM Radio in India: Can it emerge as a Strong Ad Medium?
MCS0023IRC Ogilvy and Mather India – The Creative Advertising Juggernaut Continues to Dominate
MCS0022IRC Celebrity Clutter in Indian Advertising
MCS0021IRC Big TV takes off a Digital TV Teaser Ad: Is it Ethical?
MCS0018 Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
MCS0017 Vodafone's ZooZoo campaign: Brand Communication Strategies
MBM0025IRC Galloping Oil Prices: Supply-Demand Dynamics
MBM0024IRC Farm Loan Waiver - Remedy or Malady?
MAC0026IRC Indian Growth Paradox
MAC0024IRC FII In India: Is It Making The Economy Vulnerable?
MAA0220IRC United Spirits' Acquisition of South Indian Balaji Distilleries: A Smart Move?
MAA0203IRC ONGC's acquisition of Imperial Energy – Can it be profitable?
MAA0198IRC Mahindra & Mahindra's Acquisition of Punjab Tractors
MAA0197IRC Lafarge: Concretising Indian Presence by Acquiring L&T's RMC Division
MAA0196IRC Kingfisher's Acquisition of Air Deccan: Altering India's LCC Scenario?
MAA0194IRC Indian Automobile Company Mahindra & Mahindra Acquires Kinetic: A Smart Deal
MAA0193IRC India's Times Group's Acquisition of Virgin Radio - A Re-Branding Exercise?
MAA0192IRC India's Sun Pharma and Israeli's Taro: Failed Merger
MAA0191IRC India's Jubilant Organosys Acquiring Draxis: An Easy Access to North American Radio Pharmaceutical Market?
MAA0189IRC Idea Cellular's Acquisition of Spice: Consolidation Trend in the Indian Telecom Industry



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    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
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  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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