Business Case Studies, India Case Study

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India Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
DIS0029 Moser Baer’s Pricing Strategies: Competence-based and Value-driven?
CSR0073IRC The Tata Nano: A Successful CSR Strategy?
CSR0071IRC Royal Philips Electronics’ CSR Drive: Turning Social Innovation into a Sustainable Business Opportunity!
CSR0063IRC COSCO Busan Oil Spill: Need for Benchmarking CSR Practices
CSR0061IRC Corporate Environmental Responsibility: A Case on ITC Limited
CSB0031 Indian Consumers: Shopaholics by Chance, Dealaholics by Choice? (B): Impulsive vs Compulsive Buying Motives
CSB0030 Indian Consumers: Shopaholics By Chance, Dealaholics By Choice? (A): An Exercise
CSB0029 Online Shopping Behavior: Indian Vs International Consumers
CSB0028 Tata Nano: Consumers' Post-Purchase Behavior
CSB0026 Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes
CSB0025 Indian Consumer Market: India Emerges, Indian Consumers Surge
CSB0024 India’s Best Marketers: Consumer Psychologists or Marketing Wizards?
CSB0023 Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
COS0096IRC Divesting Ranbaxy's Family Business to Daiichi Sankyo - Is it a right move?
COS0092 Western Union In India: The Rural-Market Focused Strategy
COS0091 Kaya's Expansion Spree: Taking Toll on Profits?
COM0258IRC People's Car" Nano: Can it Combat the Future Cost Challenges?
COM0254IRC Leadership Change at Indian Electronics Player Videocon: Can Kwang Ro Kim Replicate LG's Success?
COM0251IRC India's Mahindra and Mahindra: Can it Become Global Leader in Tractor Business?
CCA0058IRC Domestic BPO Market: Next Big Opportunity for Indian BPO Companies?

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    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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