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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
POS0023K Acer’s Positioning in the Indian Laptop Segment
MKS0109K The Woman of Substance”: Changing Face of Women in Advertisements?
MES0071A Vodafone’s Branding Dilemma in India
MES0070A Vodafone’s Strategic Move in Indian Telecom Market
MES0069C Bharti Wal-Mart Tie-up: Opportunities and Challenges
MEBE0010 The Burgeoning Indian Economy: Signs of Overheating
MAA0144C Renault-Nissan-Mahindra:The Strategic Partnership for Growth
MAA0092 Air Deccan (C): The Captain vs The Baron
MAA0071C Fiat Auto SpA – Tata Motors’ Joint Venture
MAA0069C ONGC’s Overseas Merger & Acquisition Strategies
IPD0082K Indian Railways – IT Innovations in Passenger Services
INA0117C Low Cost Airlines in India - Emerging Trends and Survival Strategies
INA0092C Emerging Destinations in Outsourcing: The Indian dilemma
INA0090 Air Deccan (B): The Captain, The Baron and The Unknown
HRM0032A Tata Consultancy Services: Developing talent pool
FAC0039B Payment Systems in India - Reserve Bank of India’s Strategic Approach
ENT0021C Technology and Business Incubation in India-Challenges and Opportunities
DIS0020 Amul – Diversifying for Growth
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
COM0178 Air Deccan (A): The Captain’s Cocktail



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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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