Business Case Studies, India Case Study

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India Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
HRM0032A Tata Consultancy Services: Developing talent pool
FAC0039B Payment Systems in India - Reserve Bank of India’s Strategic Approach
ENT0021C Technology and Business Incubation in India-Challenges and Opportunities
DIS0020 Amul – Diversifying for Growth
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
COM0178 Air Deccan (A): The Captain’s Cocktail
COM0143C DTH vs. Cable TV- Sky Wars in India
CCA0045C Steel Authority of India: Facing New Challenges
CCA0039C Tata Motors’ Rs. One - Lakh Car Project:Opportunities & Challenges
TRT0044P JetBlue: Too much turbulence
SEP0014 Vikram Akula's SKS Microfinance Pvt. Ltd.: The Making of a Successful Microfinance Institution
POS0028P Unilever in India - Giving a New life to Lifebuoy
OPM0026A Maruti-Suzuki's Swift Move
OPM0018C Reliance Communications: The Technology Dilemma
OPM0009 Global Hospitals – Where Life Gets a Second Chance
OPM0007 Cyberabad Police’s ISO 9001:2000 Certification Programme: A Model of Success?
MMA0004 Bank of Baroda The Re-branding Strategies
MKS0044A Swipe War in India- Race to Win Wallets
MKS0043A Mukta Arts Ltd-Pioneer in Product Placements in Films
MKS0041A Apollo Hospitals: Leading the Way to Healthcare Tourism

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    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
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  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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