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Page 25 of 29

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG126 Real Madrid: The Galacticos Era
MKTG129 Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy
MKTG130 Marketing Viagra in India
MKTG149 Naming a Pharmaceutical Brand: A Product Manager's Dilemma
MKTG154 Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge
MKTG158 Eurail Group GIE: Marketing Rail Travel in Europe
MKTG160 Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics
MKTG170 Bud.TV: Logging Troubles
MKTG176 Merck's New Product Development and Launch Strategy for Januvia
MKTG189 Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
MKTG191 Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG200 Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
MKTG215 McDonald's Advertising Strategy - The 'Lost Ring' Campaign
MKTG216 Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
MM0001 Nestlé’s Marketing: The Next Driver of Value Growth?
MM0037 Branding – The Asian Dilemma
MM0038 C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MM0082 Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges

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