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Page 25 of 29

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG022 Eureka Forbes - The Direct Marketing Pioneer
MKTG039 Nestlé 's Brand Management Strategies
MKTG059 The Indian Petroleum Industry: Towards Branded Fuels
MKTG062 Lóreal - Building a Global Cosmetic Brand
MKTG077 The 'David Beckham' Brand
MKTG097 Coca-Cola's Belgian Crisis - The Public Relations Fiasco
MKTG121 Pricing Fuzeon - Cost of Innovation?
MKTG126 Real Madrid: The Galacticos Era
MKTG129 Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy
MKTG130 Marketing Viagra in India
MKTG149 Naming a Pharmaceutical Brand: A Product Manager's Dilemma
MKTG154 Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge
MKTG158 Eurail Group GIE: Marketing Rail Travel in Europe
MKTG160 Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics
MKTG170 Bud.TV: Logging Troubles
MKTG176 Merck's New Product Development and Launch Strategy for Januvia
MKTG189 Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
MKTG191 Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG200 Improving Sales Force Effectiveness: Bayer's Experiment with New Technology

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