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EU Case Studies

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Page 26 of 29

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG215 McDonald's Advertising Strategy - The 'Lost Ring' Campaign
MKTG216 Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
MM0001 Nestlé’s Marketing: The Next Driver of Value Growth?
MM0037 Branding – The Asian Dilemma
MM0038 C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MM0082 Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges
MM0087 Customer Retention through Loyalty Program at Greenply Industries
MOP0002 Britain’s Housing market – Pound Vs U.S. Dollar Dilemma
MOP0010B Euro in 2004
MOP0011K Economic Reforms in Poland: A Case of Inflation Targeting
MOP0021IRC Hungary's Monetary Policy: The Conflicting Objectives
OM0013 Fun World: The Management’s Decision Dilemma
OPER024 The Six Sigma 'Plus' Quality Initiative at Honeywell
OPER080 Domino's Master Franchise Model
OPM0003 Eurotunnel – In Troubled Waters
OPM0004 Thailand’s Land Energy Bridge Project: Costs and Benefits
OPM0006 Electrolux: Reinventing operations in North America
OPM0010 Automobile Safety: Japanese Manufacturers Lead the Way
OPM0019 Carrefour's survival strategies in France

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