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Page 24 of 29

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0053K Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe
MES0057B Cairn Energy – What Would Cairn’s Strategy in India be ?
MES0063K Standard Chartered Bank in South Korea
MES0096IRC Sanpaolo: Establishing its Footprint in Serbia
MISC011 A Note on Interest Rate Futures
MISC013 A Note on Currency and Index Futures
MKS0014 European Soccer Merchandising in Asia
MKS0031 Nestlé's Marketing: The Next Driver of Value Growth?
MKS0043A Mukta Arts Ltd-Pioneer in Product Placements in Films
MKS0105K Anheuser-Busch Goes Niche: Concentrates on China
MKTA009 Cipla - Capturing the Global AIDS Market
MKTG003 Amway's Indian Network Marketing Experience
MKTG016 BPCL's Petrol Pump Retail Revolution
MKTG022 Eureka Forbes - The Direct Marketing Pioneer
MKTG039 Nestlé 's Brand Management Strategies
MKTG059 The Indian Petroleum Industry: Towards Branded Fuels
MKTG062 Lóreal - Building a Global Cosmetic Brand
MKTG077 The 'David Beckham' Brand
MKTG097 Coca-Cola's Belgian Crisis - The Public Relations Fiasco
MKTG121 Pricing Fuzeon - Cost of Innovation?

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