BPCL's Petrol Pump Retail Revolution |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» Penetration of petrol majors into retail pumps, retail revolution in the Indian petroleum industry, BPCL's Bazaar concept. Contents:
Keywords:Indian oil, major, Bharat Petroleum, BP, petrol pumps, retailing centres, retail outlets, retail revolution |
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