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Marketing Management Case Study

Case Title:

Harry Potter: Global Marketing Strategies

Publication Year :  2010

Authors: Roopa, Sumit Kumar Chaudhuri

Industry: Book publishing


Case Code: MM0048

Teaching Note: Available

Structured Assignment: Available


By July 2005, with six sequels, JK Rowling's Harry Potter books had sold 270 million copies worldwide. With translations in 60 languages and a readership base in 130 countries, the success of the Harry Potter books has been attributed to marketing strategies like word of mouth, public relation events and other promotional campaigns apart from Rowling's narrative style of story telling.

Pedagogical Objective:

  • To discuss the marketing strategies adopted that helped in the success of the Harry Potter books
  • To discuss the critical success factors in selling storybooks to children.

Keywords : Critical success factors, children’s book sales, Harry Potter series, JK Rowling, Harry Potter marketing strategies, Geographical reach of Harry Potter series, Marketing Strategies Case Study, Harry Potter merchandising, Scholastic Inc promotional campaigns, Harry Potter product launch strategies, Harry Potter movies, Warner Bros cross licensing agreements, Bloomsbury and JK Rowling, Harry Potter brand, Harry Potter book sales worldwide, Harry Potter movies’ revenue


  • Children's Books Sales – Critical Success Factors
  • Harry Potter Series – The Making of a Millionaire Author
  • Harry Potter Series – The Global Marketing Strategies

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