Business Case Studies, Vision, Mission and Goals Case Study, Semiconductor Industry: Samsung’s ‘BHAG’

print page
Tell A Friend
Bookmark
 

Case Categories

Vision, Mission and Goals Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Semiconductor Industry: Samsung’s ‘BHAG’

Publication Year : 2009

Authors: Souvik Dhar Srinath Manda

Industry: 

Region:South Korea

Case Code: VMG0006

Teaching Note:  Not Available

Structured Assignment:  Not Available

Buy This Case Study
OR





Abstract:
Intel is the number one company in the semiconductor industry, with a market share twice that of its nearest competitor, Samsung. However, a turnover rate much higher than that of Intel's encouraged Samsung to announce its big, hairy and audacious goal (BHAG) of becoming the leader in the global semiconductor industry.

Pedagogical Objectives:

  • To discuss the strategies of Samsung to become an industry leader
  • To discuss whether Samsung would achieve its goal (BHAG) by competing with the other players of the semiconductor industry.

Keywords :  Big, hairy and audacious goal (BHAG); Digital convergence technology; Vision, Mission & Goals Case Study; DRAM (dynamic random access memory) chips; Strategic alliances; Technology development partnership; Competitive strategies; business buying behavior in industrial markets; segmentation in industrial markets; Marketing Management; Marketing Mix; Market Segmentation; Product Life Cycle; New Product Development; Consumer Behavior; Marketing Case Studies; MBA; Marketing Course for MBA Marketing Course Case Map; Course Case Map; Case Map

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Pankaj GhemawatPankaj Ghemawat

    Anselmo Rubiralta Professor of Global Strategy at IESE Business School and the Jaime and Josefina Chua Tiampo Professor of Business Administration at the Harvard Business School.
    Speaks on Global Strategy
  • John A DavisJohn A Davis

    Senior Lecturer of Business Administration at Harvard Business School. Also the Faculty chair for Harvard School`s Executive Education Program
    Speaks on Family Business
  • Colonel Steven MainsColonel Steven Mains

    Colonel Steven Mains serves as the Director of the Center for Army Lessons Learned, part of the US Combined Arms Center at Fort Leavenworth, Kansas.
    Speaks on Knowledge Management
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap