Business Case Studies, Vision, Mission and Goals Case Study, Accenture's Grand Vision,Corporate America's Superstar Maker

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Vision, Mission and Goals Case Study

Case Title:

Accenture's Grand Vision: 'Corporate America's Superstar Maker'

Publication Year : 2005

Authors: R. Muthu Kumar, Srinath Manda

Industry: Consulting


Case Code: VMG0004

Teaching Note: Available

Structured Assignment: Available

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Accenture is a leading management consulting, technology services and outsourcing firm. While traditional management consulting was the main business for Accenture, areas like systems integration and outsourcing became the key growth sectors for the company. However, its broad geographic and market diversification increased competition. To become the industry leader, the new chief executive officer, William Green developed a grand vision for Accenture, ‘Corporate America's Superstar Maker

Pedagogical Objectives:

  • To discuss Accenture's grand vision, its competitive advantages, its strategies and the future challenges
  • To discuss whether Accenture would be able to achieve its grand vision

Keywords : Accenture; Grand vision; William Green; Management consultancy; Business process outsourcing (BPO); Systems integration; Leadership development programme; Arthur Andersen & Co; Consulting business; Corporate Strategies Case Study; Competitive advantage; Business and services portfolio; Diversification; Most Admired Knowledge Enterprises (MAKE) Awards; Strategy; Accenture Sensor Telemetry Rapid Deployment Toolkit


  • Evolution of Accenture
  • A Grand Vision
  • Challenges

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