Business Case Studies, Strategic Alliances, Collaboration and Joint Ventures Case Study, Samsung vs Sony: The Competitive Collaboration

print page
Tell A Friend

Case Categories

Strategic Alliances, Collaboration and Joint Ventures Case Study

Case Title:

Samsung vs Sony: The Competitive Collaboration

Publication Year : 2005

Authors: Shalini, Sumit Kumar Chaudhuri

Industry: Home Appliances and Personal Care Products

Region:South Korea

Case Code: SCJ0007

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

In 2004, Sony, the iconic consumer electronics giant, formed S-LCD, a joint venture with Samsung Electronics to manufacture large sized LCD (Liquid Crystal Display) panels for its television division. Prior to Sony, Samsung had also entered into strategic alliances with other competitors like Apple, Intel, Motorola, Dell, HP and Nokia. With huge investments in research and development, Samsung, whose portfolio does not include blockbuster brands like Sony's Trinitron and Apple's iPod, aims to displace its competitors (who are also its customers and partners) from their leadership position.

Pedagogical Objectives:

  • To understand the strategy of competitive collaboration
  • To discuss how Samsung is using this strategy to gain a leadership position in the global consumer electronics industry.

Keywords : Samsung; Sony; Consumer electronics; Competitive collaboration; Collaborative competition; Strategy; Strategic alliance; Japan; South Korea; Samsung Electronics; Dell; Apple; Competitive Strategies Case Study; Jong Yong Yun; Global brand; Nokia

Contents : 
Samsung Electronics
Samsung Electronics: Competing with Customers and Partners
Sony vs Samsung Electronics: The Competitive Collaboration
Samsung Electronics Total Sales and Profits
Early Joint Ventures and Technical Assistance from Japan
Preliminary Top 10 Worldwide Semiconductor Vendors by Revenue Estimates
Printer Specifications of Major Companies

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Don SullDon Sull

    Donald N Sull is a Professor of Management Practice in Strategic and International Management at the London Business School.
    Speaks on Strategy Execution
  • Dr. Allan R CohenDr. Allan R Cohen

    Edward A Madden Distinguished Professor of Global Leadership at Babson College
    Speaks on Staying on Top, Always
  • Harish BijoorHarish Bijoor

    CEO Harish Bijoor Consults, Inc.
    Speaks on Social Cause Marketing
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap