Business Case Studies, Strategic Alliances, Collaboration and Joint Ventures Case Study, Fiat and GM,The Troubled Alliance

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Strategic Alliances, Collaboration and Joint Ventures Case Study

Case Title:

Fiat and GM : The Troubled Alliance

Publication Year : 2005

Authors: Roopa Umashankar, D. Satish

Industry: Automobiles


Case Code: SCJ0005

Teaching Note: Not Available

Structured Assignment: Not Available

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The auto division of the Italian conglomerate, Fiat has been incurring losses since the mid-1990s. Fiat's attempt to save its ailing auto division resulted in a strategic alliance with General Motors Corp. (GM) in 2000 under which GM obtained 20% stake in Fiat Auto while Fiat obtained 5.1% in GM. Fiat also enjoyed a put option in which it had the right to sell the remaining stake to GM after four years. However, as Fiat's losses increased in 2003 and the company sought a recapitalisation, GM's stake in Fiat was reduced to 10% as it refused to be a part of the recapitalisation process. In 2004, with GM's refusal to buy the remaining 90% stake in Fiat auto under Fiat's put option, the alliance turned hostile.

Pedagogical Objectives:

  • To discuss the reasons for the break-up of the Fiat-GM strategic alliance
  • To discuss the future of strategic alliances in the global automobile industry.

Keywords : Fiat Group;Mergers, Acquisitions, Alliances Case Study; General Motors (GM); Fiat Auto's losses; Fiat's restructuring plan; Fiat's strategic alliance with GM; Fiat's put option; GM's Europe operations; GM's strategy for alliances; Powertrain; European car market

Contents : 
Outlookon The Alliance Of The Automakers
‘Put’ Onhold Alliance
The Availableoptions
Time Forreconditioning
Gm’seuropean Andlatinamericanoperations
Fiatauto’financials From1994 To 2003
Gm’s Non-Profitable Strategicalliances In 2000
Gm’s Financial Problems
General Profile Of Fiatauto Andgme/Gmlatinamerica

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