Popular Searches
Useful Links
Mergers, Acquisitions and Takeovers Case Study




Case Title:
The Adobe-Macromedia Merger
Publication Year : 2006
Authors: Chinmoy Kumar, Prof. Ranjit Goswami
Industry: Information Technology and IT Enabled Services
Region:US
Case Code: MAA0081K
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
Adobe Systems was a leading developer of various graphics and publishing suites, like Acrobat, Photoshop, and Illustrator etc. On 18 April 2005, it announced the acquisition of Macromedia (a popular name in multimedia authoring and web development) for US$3.4 billion. The future prospects of the newly merged entity became a significant issue as analysts gave divergent opinions on the merger. Some felt that through acquisition the two companies could offer better products and solutions. While few others feared that the combination would lead to greater control of the two companies in the publishing and multimedia business. The case intends to provide a broad profile of the two companies, the competitive scenario in the market, and the various factors that led to the acquisition. The case also discusses the synergies the two companies could draw upon for leverage in the new, emerging markets.
Pedagogical Objectives:
- To discuss the broad profiles of the two companies before merger
- To discuss scenario in the market, and the various factors that led to the acquisition
- To discuss the synergies the two companies could draw upon for leverage in the new, emerging markets.
Keywords : Mergers,Acquisitions,Alliances Case Study;Adobe; Macromedia; Publishing; Multimedia; Graphics; Photoshop; Illustrator; Acrobat; Postscript; Animation; DreamWeaver; Arbortext; Microsoft; Pagemaker; Document
Contents :
Adobe – A Leading Name In Desktop Publishing
The Arrival Of Portable Document Format (Pdf)
Products And Revenues
The Competitive Troubles
The Acquisiton Of Macromedia
Cashing In On Multimedia Applications
The Merger: Rationale And Synergies
Adobe’s Broad Portfolio Of Products
Macromedia’s Product Segments
Related Case Studies
Recently Bought Case Studies

Mergers, Acquisitions and Alliances - Vol. I
Price: $35
Hardcover edition
ISBN 81-314-0340-8Competitive Strategies - Vol. I
Price: $25
Hardcover edition
ISBN 81-314-0196-0Competitive Strategies - Vol. II
Price: $25
Hardcover edition
ISBN 81-314-0197-9- View all Casebooks »
Case Studies On
Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I - I
Hardcover editionCourse Case Mapping For Financial Management - I
Price: $Course Case Mapping For Financial Management - I - I
Hardcover editionCourse Case Mapping For Human Resource Management
Price: $Course Case Mapping For Human Resource Management - I
Hardcover edition- View All Course Casemaps>
Course Case Mapping For
An interview with Dr. Jayaprakash Narayanan, National Coordinator of Lok Satta Party
Price: Rs.1000An interview with Reuben Abraham, Professor & Executive Director of the Centre for Emerging Markets Solutions, ISB
Price: Rs.1000An interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: Rs.1000- View all Video Interviews»
Video Interviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development CourseYou Can’t Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior CourseNew Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
George G Brenkert
Professor of Business Ethics at the McDonough School of Business of Georgetown University
Speaks on Building Ethical OrganizationsDr. Bala V Balachandran
Dr. Bala V Balachandran, Founder and Honorary Dean of Great Lakes Inistitute of Management
Speaks on Government and BusinessEileen Fischer
Eileen Fischer, is a Professor of Marketing and the Anne and Max Tanenbaum Chair in Entrepreneurship and Family Enterprise.
Speaks on Steve Jobs- View All Executive Interviews»