Business Case Studies, Industry Analysis Case Study, Air Deccan,The Baron and The Unknown

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Industry Analysis Case Study

Case Title:

Air Deccan (B): The Captain, The Baron and The Unknown

Publication Year : 2007

Authors: Sai Prasanna,Rajendar Singh Rathore

Industry: Transportation


Case Code: INA0090

Teaching Note:  Available

Structured Assignment:  Available

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As a sequel to "Air Deccan (A): The Captain's Cocktail", this case study explores the options to revive Air Deccan - particularly the fund-raising initiatives. It highlights Air Deccan's search for a financial, as well as a strategic, investor - without diluting its low-cost image and vision of reaching the common man. Given the various international and domestic contenders bidding for a 26% equity stake in Air Deccan, participants can debate on who would make a better investor-partner for Air Deccan - considering each one's possible synergies and adversities

Pedagogical Objectives:

  • To identify the right investor-partner for Air Deccan's equity investment - in the light of its vision, cash crunch, cost complexities and operational inefficiencies
  • To help solve Air Deccan's dilemma in choosing the right investor-partner
  • To assess whether fund-raising from private corporate investor is desirable at this stage of operation

Keywords : Kingfisher Airlines; UB Group; Vijay Mallya; Anil Dhirubhai Ambani Group (ADAG); Texas Pacific Group (TPG); Irelandia Investments; Equity dilution; Fund raising; Financial and strategic investor; Vision alignment and cultural fit; Competition; Premium value carrier; Managing in Troubled Times Case Study; Cash depletion; Low cost model

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