Business Case Studies, Industry Analysis Case Study, Cosmetics Industry (B),L'Oreal's Globalisation Strategies

print page
Tell A Friend

Case Categories

Share |

Industry Analysis Case Study

Case Title:

Cosmetics Industry (B) : L'Oreal's Globalisation Strategies

Publication Year : 2007

Authors: Sushma, Mercy Mathew

Industry: Home Appliances and Personal Care Products


Case Code: INA0087

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

With their home markets getting saturated, cosmetic companies are skidding into emerging markets for growth. L’Oreal is no different and its globalisation strategy amply proves this. A huge – yet diverse – customer base and its spending power drew it to these markets. But cultural complexity and indifference to premium products is deterring them nonetheless.

Pedagogical Objectives:

  • To discuss the opportunities and challenges emerging markets offer to cosmetic players
  • To discuss L’Oreal’s globalisation strategies.

Keywords : Globalisation Strategies; Strategies for Saturated Market; Strategies for Emerging Market; Opportunities in Emerging Markets; Manufacturing Strategy vs Import Strategies; Customisation vs Standardisation; Growth Strategies Case Study; Market Leader’s Strategies; Market Followers Strategies; Loreal’s Brand Architecture; Product Portfolio Analysis; Distribution Strategies; Country of Origin as Branding Strategy; Premium Image as a Barrier to Globalisation

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap