Business Case Studies, Industry Analysis Case Study, The Maturity in the Indian Wine Industry

print page
Tell A Friend

Case Categories

Share |

Industry Analysis Case Study

Case Title:

The Maturity in the Indian Wine Industry

Publication Year : 2006

Authors: Mrs Jyotsna Jha, Ms. Mridu Verma

Industry: Beverages


Case Code: INA0070P

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

Established in the mid eighties, the Indian wine industry with a growth rate of 30% has been showing immense potential for growth. With some Indian brands winning awards at international wine competitions, Indian wines were increasingly being appreciated in the global market. However, despite the encouraging growth rate and the assiduous efforts being made by the local players and the government, can the industry live up to the promise of becoming a global entity?

The case traces the growth of the Indian wine industry, the various challenges faced by the nascent industry, the big players in the market and the efforts made by them to increase sales in both the domestic and global market.

Pedagogical Objectives:

  • The case outlines the growth of the Indian wine industry
  • The case discusses the challenges faced by the Indian wine industry
  • It also discusses the efforts made by them to increase sales.

Keywords : Viticulture; potential for growth;Industry Analysis Case Study; international wine markets; exports; imports; ‘Old World’ world wine producing countries; ‘New world’ world wine producing countries; major wine growing regions in India; other players; big players; marketing; promotional strategies; major hurdles; future prospects

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap