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Industry Analysis Case Study

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Case Title:

Internationalization of Management Education in China

Publication Year : 2006

Authors: Sagar Chakraverty, Bharathi S Gopal

Industry: Education

Region:China

Case Code: INA0068B

Teaching Note: Available

Structured Assignment: Not Available

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Abstract:
The emergence of China's new managerial class had positive and negative implications for US companies. On one side, China's massive market of 1.3 billion people seemed lucrative enough to be penetrated. It was presumed that the graduates of the nation's new MBA programs would supply a steady stream of local talent with better in-depth knowledge of China, compared to their Western managers. On the other side, local companies empowered with western management ideas could put forward tougher deterrents for the multinational companies. Chinese companies could be in possession of the management know-how needed to go head to head with global giants. The concept of efficiency, productivity, profitability, and growth held vast potential to flare up China's already blistering economy, raise living standards, and transform the nation from a low-cost manufacturing center to a make-or-break battleground for the global economy.

So the Chinese B-school expansion had its positives and negatives for the US and Europe. Had the west thought of this? Were they too fast in creating Chinese competitors? The concept of MBA in US was almost 100 years old so, they were much more experienced and competent in MBA education. But, in 15 years, China had progressed in leaps n bounds as far as management education was concerned. In the years to come, it would be interesting to observe whether China would be successful in creating world-class MBA programs to challenge the strong holds of the Kelloggs, Whartons, and Harvards of the world. It seemed a long way to go, but it also seemed important for the top-ranked US B-schools to take a note of the new Chinese scenario.

Pedagogical Objectives:

  • To understand the implications of emergence of Chinese management schools on US companies.

Keywords : Chinese B-Schools; Chinese MBA; US-China educational tie-ups; Symbiotic relationship; CEIBS; Industry Analysis Case Study; Tsinghua University; Executive MBA (EMBA); International MBA (IMBA); Management Education

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