Business Case Studies, Industry Analysis Case Study, Independence Air,Low Cost Carrier

print page
Tell A Friend
Bookmark
 

Case Categories

Share |

Industry Analysis Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Independence Air: Transformation from Regional Carrier to a Low Cost Carrier

Publication Year : 2004

Authors: Shahida Kathawala, Senthil Ganeshan

Industry: Transportation

Region:USA

Case Code: INA0066B

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
For 14 years, Independence Air had operated as a regional carrier, under the name of Atlantic Coast Airlines (ACA). However, in June 2004, ACA was re-launched as a Low Cost Carrier (LCC), “Independence Air” under its CEO and Chairman Kerry Skeen (Skeen). The case discusses the steps taken by the management to transform the regional carrier to a LCC focusing on the operational, marketing and branding aspects. The case also focuses on the competitive landscape in the US airline industry.

Pedagogical Objectives:

  • The challenges that the airline might face transforming from a regional to a low cost carrier
  • The feasibility of the model being used by Independence Air of using both smaller Regional Jets and larger Airbus to operate a low cost airline
  • The strategy being employed by the airline to stimulate traffic in the regional and major cities
  • The competitive challenges it might face from the low cost and legacy carriers.

Keywords : Independence Air; Atlantic Coast Airlines; Kerry Skeen; Hub; Industry Analysis Case Study; Regional Airline; Low Cost Carrier; United Airlines; US Airways; Low Cost Business Model; ICLUBS; IJETS; FLYI; Regional Jets; Transformation

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-500 082, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap