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Industry Analysis Case Study

Case Title:

Are Hybrid Cars the Answer to Soaring Oil Prices in the US?

Publication Year : 2006

Authors: Manu Krishna, Bharathi S Gopal

Industry: Automobiles


Case Code: INA0056B

Teaching Note: Not Available

Structured Assignment: Not Available

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Rising Oil prices always raised global concern and alarm, both for the governments and also for the common man . But it meant something more for the US since they were the biggest importer and consumer of oil in the world. Economists forewarned that if the US doesn’t wake up to this, the common man will be left with two options, feed their cars with oil or feed themselves with food. Nevertheless experts said that, those vehicles that run on alternate fuels like, hybrid cars could save the US from this predicament. Even though the hybrid car market in the US was in its nascent stage, the people concerned were very much optimistic that the cars of the future would be hybrids. This case discusses the perils and the panacea, to the problem that seriously affected the US

Pedagogical Objectives:

    To discuss the need for hybrid cars in the US.

Keywords :  Hybrid cars; oil; oil dependency; oil imports; Industry Analysis Case Study; automobile industry; Toyota; OPEC; oil price; Federal Reserve; Trade deficit; green house effect; environment pollution; mileage; fuel efficiency

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