Business Case Studies, Industry Analysis Case Study, India's No-frills Airlines,No-profit Airlines

print page
Tell A Friend
Bookmark
 

Case Categories

Share |

Industry Analysis Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

India's No-frills Airlines: No-profit Airlines?

Publication Year : 2006

Authors: Chiradeep Chatterjee, Souvik Dhar

Industry: Transportation

Region:India

Case Code: INA0050

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study
OR





Abstract:
Although the private sector laid the foundation of India's aviation industry with the setting up of Tata Air Lines in 1932, for a substantial period (1953-1994) the aviation industry had been highly regulated with abysmal government participation. However, subsequent deregulation of the industry in 1994 witnessed the entrance of private players. The Indian aviation industry evolved further with the entry of the No-frills or low-cost airlines in 2003 with the advent of Air Deccan. Other low-cost competitors too joined the fray, not only taking competition to a new level but also expanding the market as a whole. But certain domestic policies like higher aviation fuel charges and airport charges were hindering the low-cost airlines from reducing prices or increasing profits. It remains to be seen as to how the Indian low-cost carriers would take on the challenge.

Pedagogical Objectives:

  • To discuss how the introduction of revolutionary business concepts in an industry affect the business prospects of traditional players
  • To discuss the business and revenue model of low-cost airlines
  • To discuss the business and revenue model of low-cost airlines
  • To discuss the challenges the Indian low-cost airlines face and debate on the possible solutions.

Keywords : Low cost airlines; No frills airlines; Indian aviation industry; Air Deccan; Business model of low cost carriers; Point-to-point; Industry Analysis Case Study; Hub-and-spoke; Full-service airlines; Business design for low cost airlines; Cost structures; Internet-based distribution

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap