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Industry Analysis Case Study

Case Title:

Sharp: Building Competitive Advantage Through Innovation

Publication Year : 2005

Authors: Abdul Samad, Sumit Kumar Chaudhuri

Industry: Engineering, Electrical and Electronics


Case Code: INA0048

Teaching Note: Available

Structured Assignment: Available

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Since its inception in 1912, Sharp Corporation has traditionally been known for its new categories of 'never seen before' products. The latest in its innovations was unveiled in July 2005, when the company started the mass production of the world's first 'dual-function LCD' (liquid crystal display), which displays information in right and left viewing directions. Being a global leader in LCD technology, Sharp has also developed another variety of LCD, which can be switched between wide and narrow viewing angles. With a turnover of 2,539 billion yen by March 2005, Sharp expects additional revenue of about 10 billion yen from these two innovations by 2006.

Pedagogical Objectives:

  • To discuss growth strategy and innovations of Sharp.

Keywords : Competitive advantage; LCD (liquid crystal display); Integrated circuits; Consumer electronics; Optoelectronics; Competitive edge; Core Competency & Competitive Advantage Case Study; Texas Instruments; Component technologies; High density television (HDTV); Microelectronics; Semiconductors; Optical communication system

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