Business Case Studies, Industry Analysis Case Study, Microsoft in the Mobile Phone Industry,Mobile handset industry

print page
Tell A Friend

Case Categories

Share |

Industry Analysis Case Study

Case Title:

Microsoft in the Mobile Phone Industry: Strategies and Challenges

Publication Year : 2005

Authors: Krishna Chaitanya & Phani Madhav

Industry: Telecommunications


Case Code: INA0047

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

Since the early 1990s, handset manufacturers started selling high-end mobile devices. As the market for these high-end mobile devices is increasing every year, the software has become one of the most strategic parts in this context and gained prominence. This attracted the attention of Microsoft to gain a foothold in the growing market for mobile software.

Pedagogical Objectives:

  • To discuss Michael E Porter's Five Forces Model with specific focus on intense competition and types of competition viz, company specific, group specific and network-based
  • To understand the challenges for Microsoft to successfully enter the mobile software market
  • To discuss how Microsoft overcomes the hurdles to establish itself in the mobile business
  • To discuss the company's strategy of expanding into mobile software business and its intention to change the erstwhile approach of staying vertically integrated into horizontally integrated model.

Keywords : Mobile handset industry, Microsoft, Microsoft's entry strategies, Nokia, Competitive Strategies Case Study, Symbian Group, Handset manufacturers, Competition, Competitive strategies, Mobile software, Vertical integration, Horizontal integration

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap