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Industry Analysis Case Study

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Case Title:

Advertising Industry in China: Potential and Challenges

Publication Year : 2005

Authors: Roopa,Sumit Kumar Chaudhuri

Industry: Advertising

Region:China

Case Code: INA0044

Teaching Note: Available

Structured Assignment: Available

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Abstract:
Since the economic reforms of 1979, China's advertising industry had grown at an annual growth rate of 40%. With more than 80,000 advertising agencies by 2005, this tremendous growth has come from China's economic boom coupled with a growing consumer market and increased penetration of television and Internet. With the ownership limitations for foreign advertising companies to be lifted by the end of 2005 and the impending Beijing Olympics in 2007, China is expected to become the third largest advertising market by 2006. Despite such potential, China's advertising industry has still to deal with increasing competition from foreign advertisement companies and cultural diversity

Pedagogical Objectives:

  • To discuss the scope of China’s advertising industry in the wake of International advertising companies in China.

Keywords : China's consumer market, Government and Business Environment Case Study,Growth of China's advertising industry, China's economy and its advertising industry, China's Cultural Revolution, China's advertising revenues, Laws for advertising in China, Structure of China's advertising industry, Asia-Pacific advertising markets, Worlds largest advertising economies, Challenge of China's advertising industry, China's entry in WTO (World Trade Organisation) and China?s advertising industry, International advertising agencies in China, Beijing Olympics

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