Business Case Studies, Industry Analysis Case Study, Falling Fortunes of Japanese Video Game Publishers,The Turnaround Strategies

print page
Tell A Friend
Bookmark
 

Case Categories

Share |

Industry Analysis Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Falling Fortunes of Japanese Video Game Publishers: The Turnaround Strategies

Publication Year : 2005

Authors: Souvik Dhar, Srinath Manda

Industry: Entertainment

Region:USA

Case Code: INA0038

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
Ever since Nintendo launched its family computer for the US market in 1985, the Japanese video game publishers had dominated the global video game industry. But since the late 1990s, they had been losing market share to their western counterparts, especially in the crucial US market. To turn around their fortunes, the Japanese publishers have initiated several steps since 2003.

Pedagogical Objectives:

  • To understand the profile of the video game industry and the evolution of the Japanese video game industry
  • To provide an insight into the reasons behind the downfall of the Japanese video game publishers
  • To discuss the turnaround strategies being under taken by the Japanese video game publishers and whether they would be able to regain their leadership.

Keywords : Japanese video game publishers; Nintendo; Electronic Arts Inc; Leading video game publishers; Turnaround strategies; Falling fortunes; Restructuring / Turnaround Strategies Case Study; Video game industry; Loss of market share; Video game console; Sony PlayStation; Arcade games; Console games; Profile of average gamers; Mergers and acquisitions; Video games for mobile phones

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap