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Industry Analysis Case Study

Case Title:

China's Retail Industry: Domestic vs Foreign Players

Publication Year : 2005

Authors: Sireesha M & Sumit Kumar Chaudhuri

Industry: Retailing


Case Code: INA0036

Teaching Note: Not Available

Structured Assignment: Not Available

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Retailing in China, which has traditionally been fragmented with large numbers of local players, is poised to consolidate and give rise to large regional players, who eventually might transform into global players. By the end of 2004, China was the third largest retail market in the world with 300 foreign retailers and 100 local retailers that accounted for 8% of the country's retailing industry.

Pedagogical Objectives:

  • To provide a landscape of the Chinese retail industry
  • To study the growth avenues offered by China to domestic as well as foreign retailers.

Keywords : Chinese retailing industry,Government and Business Environment Case Study, Global Retail Development Index, Socialist market economy with Chinese characteristics, The Provisions on Foreign Investment in Retailing, Consumer retail spending, Foreign invested retail companies, Domestic chain retailers, Convenience, Spaciousness, Comfort of stores, Selection and price, Free shuttle buses

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