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Industry Analysis Case Study

Case Title:

Mobile Banking in South Korea: A Win-Win Deal for Banking and Cellular Industries

Publication Year : 2005

Authors: Supriyo Bose & Devangana Sisodia

Industry: Banking, Insurance and Financial Services

Region:South Korea

Case Code: INA0035

Teaching Note: Not Available

Structured Assignment: Not Available

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By 2004, almost all the retail banks of South Korea were providing mobile banking facilities to their customers and by June 2004, four million transactions had been conducted through mobile phones. While banks increased their profitability by reducing transaction costs and time, the cellular service providers benefited due to the revenues generated from such additional services

Pedagogical Objectives:

  • To discuss the growth of mobile banking in South Korea and its benefits to both banks and cellular companies.

Keywords : Banking industry, Cellular industry, Mobile banking, South Korea, Investment & Banking Case Study, Broadband connectivity, Technology innovation, Wireless Internet, 3G (third generation) wireless service, Internet on the palm, N-age (network age), M-age (mobile age), Web content providers, Mobile transaction security, Biometrics

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