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Industry Analysis Case Study

Case Title:

China’s Retailing Challenges

Publication Year : 2004

Authors: P Venkatesh & Sumit Kumar Chaudhuri

Industry: Retailing


Case Code: INA0009

Teaching Note: Not Available

Structured Assignment: Not Available

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Since the opening-up of the retail sector in 1992, China had transformed itself into a new haven for retailing by the turn of the 21st century. With China's signing of the World Trade Organisation Accession, it was envisaged that by 2005, the Chinese retail markets would be rapidly opened to the foreign players, which would make it difficult for the domestic retailers to survive. However, foreign retailers also faced certain unique challenges in the Chinese market.

Pedagogical Objectives:

  • To discuss the challenges faced by foreign and domestic retailers in China against the backdrop of the Chinese retailing landscape.

Keywords : Government and Business Environment Case Study, China, Retailing since the 1990s, World Trade Organisation (WTO), Domestic retailers in China, Wal-Mart, Carrefour, Characteristics of the Chinese market, Government regulations, Distribution system in China, Hypermarkets, Consumption pattern, Joint ventures, Wholly-owned enterprises (WOEs), Shanghai Lianhua Supermarket,Business Environment Case Study, Shanghai Haulian Supermarket

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