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Industry Analysis Case Study

Case Title:

South Korea: Making of a Gaming Industry

Publication Year : 2004

Authors: D Gayatri & T Phani Madhav

Industry: Entertainment

Region:South Korea

Case Code: INA0008

Teaching Note: Not Available

Structured Assignment: Not Available

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For many years of industrialisation, South Korea was known for handholding the Chaebol, that gave a thrust to the country's economy through their glorious achievements. But in recent years, the South Korean government has found a new engine of growth in the gaming industry. It has left no stone unturned in developing the country's gaming industry as a leader in exports. The government wants the gaming industry to become what Hollywood is to the US.

Pedagogical Objectives:

  • To discuss the role-played by the government in the development of broadband connections and, thereby, the gaming industry
  • To discuss the characteristics that make the South Korean on-line games unique
  • To discuss how the companies in South Korea are making their presence felt in overseas market.

Keywords : On-line gaming industry, Console-based games, Massively multi-player on-line role-playing games (MMORPG), PC BAANG, Technology Management Case Study, Broadband penetration, Government support, Korean games exports, NCsoft's lineage, Microsoft XBox in South Korea, Blizzard's Starcraft, Korean Game Development Council, Arcade games, Sony PlayStation in South Korea

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