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Growth Strategies Case Study

Case Title:

Global Aspirations of TATA

Publication Year : 2006

Authors: Sandhya Hotchandani, Joel Sarosh Thadamalla

Industry: Conglomerates


Case Code: GRS0158A

Teaching Note: Available

Structured Assignment: Available

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Mumbai based Tata Group (TATA) one of the oldest and largest Indian conglomerate started its journey in 1868, as a private trading firm. Consequently, TATA became a diversified conglomerate operating in 7 business sectors with 96 operating companies, traditionally led by Tata Family members. Though very successful in India TATA did not have any global footprints until 21st century. Chairman Ratan Tata steered the group on to the global route. TATA particularly began to implement its globalization plans in 2000 with the acquisition of UK based Tetley tea. The group followed this move with other big overseas acquisitions and investments like Korean Daewoo Commercial Vehicles, Thailand based Millennium Steel, US based 8’ O’Clock Coffee and hotel Ritz-Cartlon. In November, 2006 it proposed to acquire UK based Steel maker Corus Group with bid amount of $ 8.1 billion.

However, the deal to acquire Corus was not over, as CSN, a Brazilian Steel Company proposed a counter bid to acquire the same. Besides, the group also faced critisims of overpaying for the acquisitions and held an image of un-multinational in the domestic market.

The case talks about the globalizing aspirations of TATA, the challenges ahead in the path and the leadership issue, following Chairman Ratan Tata’s intention to retire in 2007. The case also traces the journey of TATA from domestic company to would be global entity.

Pedagogical Objectives:

  • To understand the strategy of globalisation
  • To understand mergers and acquisitions as an expansion strategy.

Keywords : Tata Group (TATA); Globalisation; Diversification; Conglomerate; Mergers and Acquisitions(M&A); Inorganic and Organic Growth Strategies; Expansion Strategies; Strategies for Globalisation; Challenges for Globalisation; Domestic Market; Tata Steel; Growth Strategies Case Study; Tata Tea; Tetley; Tata Motors; Indian Hotels (Taj Hotels and Resorts); CSN; Corus Group; Ratan Tata; Leadership

Contents : 
The Tata Group
The Size and Spread of TATA
Description of 7 Business Sectors and Major Companies of TATA
On the Path of Globalization
Major Overseas Acquisitions done by TATA
Challenges for the Group
TATA’s Timeline
Vision, Mission and Core Values of TATA
TATA – As a pioneer

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