Business Case Studies, Growth Strategies Case Study, Deutsche Bank, Greater Heights

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Growth Strategies Case Study

Case Title:

Deutsche Bank: Aiming for Greater Heights

Publication Year : 2006

Authors: Supriyo Bose, Kumar Satyaki Ray

Industry: Banking, Insurance and Financial Services


Case Code: GRS0145K

Teaching Note: Not Available

Structured Assignment: Not Available

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In 2005, Deutsche Bank, the second largest investment bank in the world by revenue, registered net revenues of 25 billion euros and was able to reach its set target of pre-tax return on average active equity of 25%. Based on the continuous restructuring and cost-cutting initiatives of its CEO, Josef Ackermann, Deutsche Bank was able to bring itself back to profitability. In 2006, it was ranked No. 38 in the BusinessWeek’s rankings for Europe’s top performing companies against a ranking of 126 in 2005.

The case focuses on the various restructuring initiatives of its CEO and its consequences on the business model and profitability.

Pedagogical Objectives:

  • To discuss the restructuring initiatives undertaken by Deutsche Bank to restore its profitability
  • To understand the changing landscape of the European banking industry after the introduction of Euro
  • To understand the optimum mix of business portfolio
  • To discuss the business model of Deutsche Bank and its sustainability in the long-run.

Keywords :  Deutsche Bank; Growth Strategies Case Study; Josef Ackermann; Banking industry; Restructuring; Cost-cutting; Berliner Bank; Investment banking; Germany; Universal Bank; Asset management

Contents : 
Brief History Of Deutsche Bank
Box – European Banking Industry: The Changing Landscape
Ackermann’s Restructuring Initiatives
Reaping Benefits
Total Credit Exposure Of Deutsche Bank
3-Year Revenue Record Of Deutsche Bank
Restructuring Expenses Of Deutsche Bank
Deutsche Bank: Timeline

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