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Case Title:

Sandisk: Growth Oppurtunities in Emerging Market

Publication Year : 2006

Authors: Chinmoy Kumar, Prof. Ranjit Goswami

Industry: Engineering, Electrical and Electronics

Region:US

Case Code: GRS0141K

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Sandisk Corporation was a leading supplier of flash memory cards. However, the company was troubled by the cyclical nature of its flash business. With rising competition, the flash memory market was witnessing an increasing degree of commoditisation. In the emerging business scenario, Sandisk found new opportunities for growth in the MP3 player and cellular phone markets. This case provides the reader with a holistic understanding of the flash memory business, the prominent players therein, Sandisk's business profile and its growth strategies.

Pedagogical Objectives:

  • To discuss the global flash memory business
  • To discuss Sandisk’s profile as the number two player and its future growth strategies
  • To discuss the competitive scenario therein.

Keywords : Flashmemory; Sandisk; Storage; Growth Strategies Case Study; Eli Harari; Toshiba; Samsung; Semiconductor; Hynix; NOR; NAND; Cruzer; Renesas; Apple iPod; Compact flash; Multimedia card

Contents : 
Introduction
Flash: An Emerging Storage Paradigm
Nor & Nand – The Two Siblings
Sandisk: The Genesis And Growth
Driving Industry Standards Through Technology Innovations
Sandisk’s Product Lines And Sales Channels
The Flash Market Scenario
New Opportunities In Evolving Markets
Nand And Nor Flash Operating Specifications

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