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Case Title:

Imation - A Leading Name in Data Storage

Publication Year : 2006

Authors: Chinmoy Kumar, Prof. Ranjit Goswami

Industry: Information Technology and IT Enabled Services

Region:

Case Code: GRS0139K

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Imation was a leading developer of removable data storage products. The demand for data storage was increasing rapidly due to increasing availability of high-speed computers, proliferation of the Internet and declining storage costs. The case intends to provide the reader a broad overview of the company, the market scenario in the removable data storage business, and the various strategies that the company followed to increase its market share.

Pedagogical Objectives:

  • To discuss the market scenario in the removable data storage business
  • To discuss the various strategies that the company followed to increase its market share.

Keywords : Imation; Storage; CD (compact disc); Growth Strategies Case Study; DVD (digital versatile disc); Tape; Sony; Maxell; Flash; Bruce Henderson; Data storage

Contents : 
Introduction
Digital Storage – An Indispensable Need
A Brief History Of Storage Devices
Falling Prices, Improving Features
Imation – Old Wine In New Bottle
The Market Scenario In Removable Storage
Imation’s Growth Strategies
Market Expansion
Strategic Partnerships
Income Statement Of Imation, Inc

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