Business Case Studies, Growth Strategies Case Study, Forever 21’s Acquisition of Gadzooks

print page
Tell A Friend

Case Categories

Growth Strategies Case Study

Case Title:

Forever 21’s acquisition of Gadzooks: Will it be an engine for growth?

Publication Year : 2006

Authors: Chandrasekhar

Industry: Internet and e-commerce


Case Code: GRS0134C

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study


Forever 21 Inc., is a US based retail chain that specialised in women’s apparel and accessories. In 2004, the company bought Gadzooks, also a retail chain, despite its bankruptcy status. The case provides a background note on the retail chains and Forever’s strategy to leverage on Gadzooks’ brand despite analysts’ doubt over its future.

The case offers scope for discussion on brand positioning, strategies for retailing and issues involved in takeovers.

Pedagogical Objectives:

  • To make students understand the retail markets
  • The importance of brand positioning and the choice of distribution channels to reach a wider segment
  • Takeover and Acquisition strategies.

Keywords : Forever 21; Gadzooks; Growth Strategies Case Study; Chang; Meyer; Love 21; Wet Seal; Glendale Galleria; Accessories

Contents : 
Forever 21: The Success Story
Gadzooks, Inc
The Gadzooks’s acquisition and the future challenges
Competitors of Forever 21
For Love 21’s Interiors
Location of Forever XXI stores

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap