Business Case Studies, Growth Strategies Case Study, Toyota, GM

print page
Tell A Friend

Case Categories

Growth Strategies Case Study

Case Title:

Toyota’s Bid to Replace GM : Issues and Challenges

Publication Year : 2006

Authors: C.Vijaya

Industry: Automobiles

Region:US Japan

Case Code: GRS0128C

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

In December 2005, Toyota, Japan’s largest automobile maker announced that it would increase its global production by 10%, to 9.06 million units in 2006. This made industry analysts take note of the fact that Toyota’s estimates exceeded General Motors’ (GM) estimated production of 9 million units. Therefore, experts began to analyze if Toyota, already the second largest automobile maker in 2005, would replace GM to obtain the top slot. The case discusses in detail Toyota’s performance from 2000 to 2005 and lists the growth plans and strategies adopted. The performance of GM during the period and its turnaround plan for 2006 onwards are also discussed.

The case gives ample scope to students for discussion on whether, given the performance and challenges faced by both Toyota and GM, it is possible for Toyota to become the world’s largest automobile maker replacing GM.

Pedagogical Objectives:

  • To discuss how Toyota became world’s largest automobile maker replacing GM
  • To discuss about Toyota’s growth plans and strategies.

Keywords : Toyota; General Motors; Automobile Industry; World’s Largest automobile maker; Growth Strategies Case Study; Technological Upgradation; Operational Strategies; Strategic Management; GM’s Turn around plans; Toyota’s global vision 2010; GM’s financial troubles; Model Recalls; Quality Control; Successful performance

About Toyota
Toyota’s Success Path
Marketing Success
Financial and Managerial Strategies
Growth Strategies
GM’s Performance
GM’s Turnaround Plans
Toyota’s Challenges

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap