Case Categories

Growth Strategies Case Study

Case Title:

Intuit’s growth strategies

Publication Year : 2005

Authors: Ms. Mridu Verma

Industry: Information Technology and IT Enabled Services


Case Code: GRS0126P

Teaching Note: Not Available

Structured Assignment: Not Available

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In fiscal 2004, Intuit’s revenue growth has fallen from 26% in 2003 to 13% in 2004. Intuit’s revenue is expected to grow by just 6% to 9% in fiscal 2005. In the eyes of Wall Street, the premier high-growth company has become a value stock. Intuit’s core brands – Quicken for personal finance, QuickBooks for small-business finances, and TurboTax for income-tax filing are market leaders in their respective segments. However, wth slowing growth rates, Intuit is facing the possibility of its first-ever year of single-digit revenue growth.. CEO Stephen Bennett is launching several initiatives to make Intuit once again a ‘safe and hot’ company with annual growth rates of 15% to 20%

Pedagogical Objectives:

  • The case discusses Intuit’s growth strategy. The effective manner in which it has retained market leadership and tackled competition despite having competitors ten times its size
  • The case can be used to highlight how a small company with little resources can take on big players by being in tune with its buyers and their requirements.

Keywords : Bennett; Strategy; Growth Strategies Case Study; Quickbooks; Software; Marketing

Contents : 
Intuit’s Business
Intuit under Bennett
Bennett’s Strategy
Looking Ahead
Share of products in total revenue

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